To help get you started with your award submission, we’ve pulled together some resources you might find useful;
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Reporting around brand nervousness around Pride campaigns
Campaign: https://www.campaignlive.co.uk/article/brands-apprehensive-pride-campaigns/1825330
The Drum : https://www.thedrum.com/news/2023/06/12/what-should-brands-do-during-pride
The Media Leader: https://the-media-leader.com/media-has-given-ground-brands-urged-to-continue-pride-campaigns/
Marketing Week (US) : https://www.marketingweek.com/brands-to-stand-behind-pride-campaigns/
The Guardian (US): https://www.theguardian.com/world/2023/jun/07/pride-month-boycotts-target-bud-light-brands-companies
Mirror On The Industry
This years award theme has been chosen partially on the back of findings from Channel 4’s latest Mirror on the Industry study, which examines the true inclusivity of UK television advertisements. The full report is due out later in 2023, but below we’re publishing a short summary of some of the findings most useful for this brief….
Download 2023 Mirror On The Industry Summary.
How to create an award-winning entry
In the below VT, you’ll hear from twice-awarded winner creative agency AMV BBDO, who will let you in on their top 4 tips on how they created their award-winning entries.
AMV BBDO won 2021’s competition which focussed on the representation of Age in advertising – they produced a ground-breaking TV ad which brought to life the realities of the Menopause in a truly real, moving and at times a humorous way!
But not only did AMV BBDO win in 2021, they also won back in 2016 when we first launched The Diversity in Advertising Award, focussed on Disability.
Michele Oliver, VP Marketing at Mars, described the campaign as “the most successful campaign for an 80-year-old brand that we’ve had for over a decade!
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