2022 Award

Following focuses on mental health, gender representation and ageism this year’s award will once again focus on Disability.

We want to see more ads featuring disabled people at the heart of their campaign, more ‘everyday ads’ that aren’t all about their condition or impairment and more ads that highlight the breadth of different disabilities.

If your brand is up to the task, take a look at the brief and entry requirements for full details.

Encouraging authentic representation

Since 2016, The Channel 4 Diversity In Advertising Award has offered an annual £1m prize for a brand who best responds to our creative brief encouraging greater representation of diverse communities in advertising.

Over the years, the award has produced some of the most inclusive, and most memorable, advertising campaigns of the last decade – from the taboo-smashing Maltesers disability ad of 2016, to the educational TENA menopause commercial in 2022.