2023 Winner: E45 and T&Pm

E45 launches its Channel 4 Diversity In Advertising Award campaign, spotlighting Transgender journeys

Skincare brand E45 and their creative agency T&Pm has unveiled its Channel 4 Diversity in Advertising Award-winning campaign – shining a light on the lived experiences of Trans people with a new TV ad launching Friday 17 May, backed by over £1 million worth of commercial advertising airtime across the Channel 4 network.

2023 Brief

In 2023, we asked brands to be bold & embrace being ‘Proud All Over’ by submitting groundbreaking campaign ideas representing the LGBTQIA+ community.

This year’s initiative revisits and builds on the theme of 2019’s award, LGBT+ representation, following new industry-leading insight from the broadcaster which has shown zero growth in representation, with LGBTQIA+ communities continuing to appearing in just 3% of UK adverts.

View our past winners

Since 2016 we’ve given away over £6million of airtime to advertisers who best respond to our briefs. Check out their award-winning work here!

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