2024: Inclusive by design
Reaching more of the population
The 2024 brief for the Diversity in Advertising Award is challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’.
2024 Brief
We want brands to create a powerful advertising creative which effectively reaches both the visually and hearing impaired.
Campaigns should aim to authentically use inclusive design practices to ensure the narrative is understood and your brand is seen and heard by those who are often excluded.
