Challenging Ageism in Advertising
Following focuses on mental health, disability and gender representation, our brief to the industry this year was for creative treatments that would challenge ageism in advertising.
Research has shown that people over 50 feel vastly misrepresented in the majority of ads, with 72% of those questioned feeling that people their age in adverts were outdated stereotypes. AMV BBDO’s ad for TENA was awarded £1m worth of airtime. Five runner-up positions were also offered £250k of funded commercial airtime.
Download 2021’s Brief11/04/2022
Entries open
Early bird entry deadline: Wednesday 15 June 2022
Standard entry deadline: Wednesday 29 June 2022
Late entry deadline: Wednesday 6 July 2022
09/05/2022
Shortlist announcement
Register your submissions using the dedicated entry platform.
15/06/2022
Awards Ceremony
Register your submissions using the dedicated entry platform. Remember to use the criteria in the entry kit to perfect your entry.
General information
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Rising Star: Thursday 8 September
Agency of the Year Presentations: Tuesday 20 September
Sales Team of the Year Presentations: Thursday 22 September
Shortlisted entrants in these categories will be invited to attend a live presentation as part of the judging process.
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